The top 10 themes for executive coaching

Time was when if your boss asked you to meet with an executive coach you knew you were either under-performing or possibly on the way out of the job. I can recall making appointments with senior executives having to sign in with a different jobtitle, such was the stigma involved. Thankfully those days are long gone. Now most organisations use coaching in some form or other and the overwhelming majority report significant success and benefit in doing so. Fortune magazine for example, reports the performance/productivity benefits of coaching as averaging 6x the cost.

So having moved on significantly from just using coaching as a remedial or 'last chance' development tool, what are the key focus areas organisations are looking to coaching for in the 21st century?

​In a meta-view of recent studies and surveys, the top development leadership themes for executives are:

  • self-awareness and self-knowledge

  • hybrid leadership

  • interpersonal relationships/emotional intelligence

  • leading change and innovation

  • communication skills

  • wellbeing support

  • building effective teams

  • strategy and strategic thinking

  • working with ambiguity and decision making

  • coaching and developing others


Focus areas for other management levels were similar, with self-awareness, relationship management and communication all consistently identified as top focus areas.

Research conducted by Hay Group identified that the essential, all-encompassing development area for leaders is the need to develop others. The twin demands of global business and fast moving technology in the 21st century mean that leaders and organisations ignore this area at their peril.

​In our coaching experience working both with Cambridge and London businesses, and with those in Asia and Europe, we share this observation. This is particularly prevalent in senior executives from highly specialist backgrounds such as technology, science, law and finance. In our experience, such executives often routinely fail to grasp that these so-called 'softer' skills are at least as important as the technical skills they are more comfortable with.

This brings us rather neatly back to the top priority area, 'self awareness', which has been an increasingly common focus area in our work over the last eighteen months or so. Encouragingly in our practice we typically find that as we help to build self-awareness (for example, working to develop an understanding of the mental models we use, our beliefs and assumptions, of how we 'tick' and experience the world), it also brings about a strong realisation of the essential nature and power of this mindset and accordingly, an increased tendency to foster growth in others.

​Question: How do these development themes relate to the main focus areas in your business? You can leave a comment below - we'd love to hear from you.

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