TV Academy Sponsors
In undertaking to be a sponsor on the TV Academy programme you are performing an important and valued role in the professional development of a participant.
As a sponsor you will providing guidance and mentoring to your participant throughout the eight month programme and will be expected to provide him or her with challenge and stretch. You will work in close collaboration with your participant's external executive coach.
The sponsor role underpins our desire to foster supported autonomy for colleagues throughout the firm. It is important that the role is undertaken professionally and consistently. The resources provided here are designed to support you in undertaking the role.
Please familiarise yourself with the Sponsor Guide at the start of the programme and read through the material on giving feedback and goal setting.
Mentoring and Coaching
The TV Academy programme provides each participant with a dedicated external executive coach and an internal sponsor (i.e. you) working in collaboration.
Mentoring and coaching are distinct roles. Mentoring is concerned with giving advice and guidance, and sharing experience. See the Introduction to Mentoring slides for further information.
In contrast, coaching is a form of “non-directive” learning. The participant retains responsibility for their learning and actions and is not told what to do by their coach. The coach will not act for the participant as this would mean that the coach would be taking responsibility – and therefore control and power – away from the participant. The coach’s role is to help the participant establish his or her own direction and achieve his or her goals.
In essence, this might be summarised as:
- Mentors (sponsors) have great answers to the participants' questions - they offer advice and guidance based on their experience.
- Coaches have great questions for the participants' answers - they help the participant find their own solutions drawing on the participants' own strengths, skills and attributes.